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Number of items: 2.

Tran, Hai-Anh, Strizhakova, Yuliya, Usrey, Bryan and Johnson, Samuel (2022). Consumer Cynicism in Service Failures. Psychology and Marketing, 39 (2), pp. 346-359.

Tran, Hai-Anh, Strizhakova, Yuliya, Liu, Hongfei and Golgeci, Ismail (2021). “If Only…”:Customer Counterfactual Thinking in Failed Recovery. European Journal of Marketing, 55 (12), pp. 3221-3249.

This list was generated on Mon Aug 15 02:40:58 2022 BST.