Number of items: 2.
2022
Tran, Hai-Anh, Strizhakova, Yuliya, Usrey, Bryan and Johnson, Samuel
(2022).
Consumer Cynicism in Service Failures.
Psychology and Marketing, 39
(2),
pp. 346-359.
2021
Tran, Hai-Anh, Strizhakova, Yuliya, Liu, Hongfei and Golgeci, Ismail
(2021).
“If Only…”:Customer Counterfactual Thinking in Failed Recovery.
European Journal of Marketing, 55
(12),
pp. 3221-3249.
This list was generated on Thu Apr 25 03:31:45 2024 BST.
