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White, Gareth R T, Samuel, Anthony and Thomas, Robert J (2022). Exploring and Expanding Supererogatory Acts: Beyond Duty for a Sustainable Future. Journal of Business Ethics ,

Samuel, Anthony, White, Gareth R.T., Peattie, Kenneth and Thomas, Robert (2022). Social Enterprise Places:a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy. Journal of Macromarketing, 42 (1), pp. 51-70.

Samuel, Anthony, Thomas, Robert, Mcgouran, Cathy and White, Gareth (2021). Experiencing the Macromarketing Dimensions of Sustainability:Lessons Learned from Field Trips to the Ultra Novel. Journal of Marketing Education ,

Thomas, Robert, White, Gareth R.T. and Samuel, Anthony (2021). Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children. European Journal of Marketing, 55 (8), pp. 2308-2343.

Mukattash, Ibrahim, Dandis, Ala' Omar, Thomas, Robert, Nusair, Mohammad and Mukattash, Tareq (2021). Social marketing, shock advertising and risky consumption behavior. International Journal of Emerging Markets ,

Thomas, Robert, White, Gareth R.T. and Samuel, Anthony (2021). What are the social and personal drivers to engage in co-creation? A study of UK 7–13-year-olds. Young Consumers, 22 (2), pp. 202-218.

White, Gareth R.T., Abdullah, Ahmed, Cicmil, Svetlana, Allen, Robert and Thomas, Robert (2019). University-industry collaboration through Knowledge Transfer Partnerships in the UK: An extension of activity theory. The International Journal of Management, 8 (4), pp. 14-24.