Browse by Aston Author

2013

van Doorn, Jenny; Leeflang, Peter S.H. and Tijs, Marleen (2013). Satisfaction as a predictor of future performance:a replication. International Journal of Research in Marketing, 30 (3), pp. 314-318.

2011

Andrews, Rick L.; Currim, Imran S. and Leeflang, Peter S.H. (2011). A comparison of sales response predictions from demand models applied to store-level versus panel data. Journal of Business and Economics Statistics, 29 (2), pp. 319-326.

Pauwels, Koen; Leeflang, Peter S.H.; Teerling, Marije L. and Huizingh, K.R. Eelko (2011). Does online information drive offline revenues? Only for specific products and consumer segments! Journal of Retailing, 87 (1), pp. 1-17.

van Eck, Peter S.; Jager, Wander and Leeflang, Peter S.H. (2011). Opinion leaders' role in innovation diffusion:a simulation study. Journal of Product Innovation management, 28 (2), pp. 187-203.

Osinga, Ernst C.; Leeflang, Peter S.H.; Srinivasan, Shuba and Wieringa, Jaap E. (2011). Why do firms invest in consumer advertising with limited sales response? A shareholder perspective. Journal of Marketing, 75 (1), pp. 109-124.

Verboef, Peter C.; Leeflang, Peter S.H.; Reiner, Jochen; Natter, Martin; Baker, William; Grinstein, Amir; Gustafsson, Anders; Morrison, Pamela and Saunders, John (2011). A cross-national investigation into the marketing department's influence within the firm:toward initial empirical generalizations. Journal of International Marketing, 19 (3), pp. 59-86.

2010

Fischer, Marc; Leeflang, Peter S.H. and Verhoef, Peter C. (2010). Drivers of peak sales for pharmaceutical brands. Quantitative Marketing and Economics, 8 (4), pp. 429-460.

Leeflang, Peter S.H. and Wieringa, Jaap E. (2010). Effects of pharmaceutical marketing:a re-analysis of the study of Windmeijer et al. Medium Econometrische Toepassingen, 17 (4), pp. 24-30.

Osinga, Ernst C.; Leeflang, Peter S.H. and Wieringa, Jaap E. (2010). Early marketing matters:a time-varying parameter approach to persistence modeling. Journal of Marketing Research, 47 (1), pp. 173-185.

Verhoef, Peter C. and Leeflang, Peter S.H. (2010). Getting marketing back into the boardroom:the influence of the marketing department in companies today. GfK Marketing Intelligence Review, 2 (1), pp. 34-41.

2009

Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, Jan-Benedict E.M. and Leeflang, Peter S.H. (2009). The role of national culture in advertising's sensitivity to business cycles:an investigation across continents. Journal of Marketing Research, 46 (5), pp. 623-636.

Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; van Doorn, Jenny; Hanssens, Dominique M.; van Heerde, Harald J.; Verhoef, Peter C. and Wieringa, Jaap E. (2009). Creating lift versus building the base:current trends in marketing dynamics. International Journal of Research in Marketing, 26 (1), pp. 13-20.

Verhoef, Peter C. and Leeflang, Peter S.H. (2009). Understanding marketing department's influence within the firm. Journal of Marketing, 73 (2), pp. 14-37.

2008

Helmig, Bernd; Huber, Jan-Alexander and Leeflang, Peter S.H. (2008). Co-branding:the stat of the art. Schmalenbach Business Review, 60 (Octobe), pp. 359-377.

Leeflang, Peter S.H. (2008). Modeling competitive responsiveness. IN: Handbook of marketing decision models. Wieringa, Berend (ed.) Springer.

2004

Leeflang, Peter S.H.; van Rooij, F.JCh. M. and Kremer, Sara T.M. (2004). Marketing Werkboek. Noordhoff.