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Hooley, Graham J. and Theoharakis, Vasilios (2008). Customer orientation and innovativeness:differing roles in new and old Europe. International Journal of Research in Marketing, 25 (1), pp. 69-79.
Perin, Marcelo Gattermann, Sampaio, Claudio Hoffmann and Hooley, Graham (2007). Impacto dos recursos da empresa na performance de inovação. RAE, 47 (4), pp. 46-58.
Tuominin, M., Tikkanen, H., Kajalo, S., Rajala, A., Moller, K., Matear, S. and Hooley, Graham J. (2005). Discovering social capital and value delivery in business markets: A multi-country research odyssey. IN: 2nd Asia IMP Group Conference. 2005-12-11 - 2005-12-14.
Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Kajalo, S., Moller, K., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:Resource positioning analysis in assessing firm profitability. IN: Proceedings of the 34th EMAC conference. UNSPECIFIED.
Tuominen, M., Hyvonen, S., Antilla, M., Kajalo, S., Rajala, A., Moller, K., Matear, S., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:resource positioning analysis in assessing firm profitability. Finanza Marketing E Produzione, 23 (3), pp. 78-86.