Exploration and exploitation in innovation research:Resource positioning analysis in assessing firm profitability

Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Aston University (General)
Event Title: 34th European marketing academics conference
Event Type: Other
Event Dates: 2005-05-24 - 2005-05-27
Last Modified: 23 Oct 2019 11:57
Date Deposited: 28 Feb 2012 12:06
Published Date: 2005
Authors: Tuominin, M.
Matear, S.
Hyvonen, S.
Rajala, A.
Kajalo, S.
Moller, K.
Greenley, Gordon E.
Hooley, Graham J.


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