Browse by Aston Author

2012

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Leeflang, Peter S.H. and Parreño-Selva, Josefa (2012). Cross-category demand effects of price promotions. Journal of the Academy of Marketing Science, 40 (4), 572–586.

2011

van Nierop, J.E.M., Leeflang, P.S.H., Teerling, M.L. and Huizingh, K.R.E. (2011). The impact of the introduction and use of an informational website on offline customer buying behavior. International Journal of Research in Marketing, 28 (2), pp. 155-165.

Osinga, Ernst C., Leeflang, Peter S.H., Srinivasan, Shuba and Wieringa, Jaap E. (2011). Why do firms invest in consumer advertising with limited sales response? A shareholder perspective. Journal of Marketing, 75 (1), pp. 109-124.

2010

Fischer, Marc, Leeflang, Peter S.H. and Verhoef, Peter C. (2010). Drivers of peak sales for pharmaceutical brands. Quantitative Marketing and Economics, 8 (4), pp. 429-460.

Leeflang, Peter S.H. and Wieringa, Jaap E. (2010). Modeling the effects of pharmaceutical marketing. Marketing Letters, 21 (2), pp. 121-133.