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Number of items: 3.

Article

Mora Cortez, Roberto, Gilliland, David I. and Johnston, Wesley J. (2020). Revisiting the theory of business-to-business advertising. Industrial Marketing Management, 89 , pp. 642-656.

Eisend, Martin, Evanschitzky, Heiner and Gilliland, David I. (2016). The influence of organizational and national culture on new product performance. Journal of Product Innovation management, 33 (3), pp. 60-276.

Book Section

Kim, S.K. and Gilliland, David I. (2005). The evaluation of channel trade programs:effects on reseller support behaviour. IN: UNSPECIFIED Troilo, Gabriele (ed.) UNSPECIFIED.

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