Kim, S.K. and Gilliland, David I. (2005). The evaluation of channel trade programs:effects on reseller support behaviour. IN: UNSPECIFIED Troilo, Gabriele (ed.) UNSPECIFIED.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
---|---|
Additional Information: | Proceeding of 34th EMAC Conference |
Event Title: | 34th Annual Conference of the European Marketing Academy |
Event Type: | Other |
Event Dates: | 2005-05-24 - 2005-05-27 |
Last Modified: | 23 Oct 2019 12:26 |
Date Deposited: | 17 Oct 2012 13:24 |
Published Date: | 2005 |
Authors: |
Kim, S.K.
Gilliland, David I. |