Items where Division is "Aston Business School > Marketing & strategy" and Year is 2014

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Number of items: 14.

B

Blut, Markus, Beatty, Sharon E., Evanschitzky, Heiner and Brock, Christian (2014). The impact of service characteristics on the switching costs-customer loyalty link. Journal of Retailing, 90 (2), pp. 275-290.

C

Castle, Nicholas W., Combe, Ian A. and Khusainova, Rushana (2014). Tracing social influence in responses to strategy change in an online community. Journal of Strategic Marketing, 22 (4), pp. 357-375.

E

Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Reynolds, Kristy E. and Arnold, Marc J. (2014). Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31 (3), pp. 335-338.

F

Farrell, Andrew, Rudd, John, de Valck, Kristine and Sibai, Olivier (2014). Keyboard warriors in cyberfights:conflict in online communities of consumption and its effects on community resources. IN: [Proceedings]. Cotte, June and Wood, Stacy (eds) North American advances in consumer research . Association for Consumer Research.

Feiereisen, Stephanie, Rasolofoarison, Dina, de Valck, Kristine and Schmitt, Julien C. (2014). The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. [North American] Advances in Computer Research, 41 , pp. 246-247.

G

Gupta, Soumitra, Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.

H

Haji, Iftakar (2014). Negative brand personality:the construct, its antecedents and outcome variables. PHD thesis, Aston University.

L

Lee, Nick, Cadogan, John W. and Chamberlain, Laura (2014). Material and efficient cause interpretations of the formative model:resolving misunderstandings and clarifying conceptual language. AMS Review, 4 (1-2), pp. 32-43.

M

Meng-Lewis, Yue, Thwaites, Des and Gopalakrishna Pillai, Kishore (2014). Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism. International Journal of Sports Marketing and Sponsorship, 15 (2), pp. 30-46.

N

Nagengast, Liane, Evanschitzky, Heiner, Blut, Markus and Rudolph, Thomas (2014). New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link. Journal of Retailing, 90 (3), pp. 408-427.

S

Schumann, Jan H., Wünderlich, Nancy V. and Evanschitzky, Heiner (2014). Spillover effects of service failures in coalition loyalty programs:the buffering effect of special treatment benefits. Journal of Retailing, 90 (1), pp. 111-118.

Shepherd, Neil (2014). An empirical examination of the strategic decision-making process:the relationship between context, process, and outcomes. PHD thesis, Aston University.

W

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie and Hogan, Michael (2014). Who “likes” you … and why? A typology of Facebook fans. Journal of Advertising Research, 54 (1), pp. 92-109.

Wang, J., Zhao, W.X., He, Y. and Li, X. (2014). Infer user interests via link structure regularization. ACM Transactions on Intelligent Systems and Technology, 5 (2),

This list was generated on Sun Mar 24 01:01:21 2019 GMT.