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Number of items: 2.

Article

Argyriou, Evmorfia, Kitchen, P J and Melewar, T C (2006). The relationship between corporate websites and brand equity: A conceptual framework and research agenda. International Journal of Market Research, 48 (5), pp. 575-599.

Book Section

Argyriou, Evmorfia and Melewar, T C (2006). Usability in e-Commerce websites:the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes. IN: Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) UNSPECIFIED.

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