Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2025

Article

Alqatan, Ahmad, Simmou, Walid, Shehadeh, Maha, AlReshaid, Faisal, Elmarzouky, Mahmoud and Shohaieb, Doaa (2025). Strategic Pathways to Corporate Sustainability: The Roles of Transformational Leadership, Knowledge Sharing, and Innovation. Sustainability, 17 (12),

Dinana, Hesham, Fakhreddin, Farbod, Marvi, Reza and Massi, Donato (2025). Sustainable Advertising and Brand Engagement: The Role of Consumer Minimalism and Scepticism. International Journal of Advertising ,

Foroudi, Pantea, Marvi, Reza and Zha, Dongmei (2025). AI sensation and engagement: Unpacking the sensory experience in human-AI interaction. International Journal of Information Management, 84 ,

Foroudi, Pantea, Robson, Matthew J., Marvi, Reza and Spyropoulou, Stavroula (2025). Enhancing Customer Engagement Through Artificial Intelligence Authenticity. Journal of Product Innovation management ,

Haji, Iftakar, Temprano-García, Víctor and Peluso, Alessandro (2025). The Impact of Perceived Availability of Consumer Data on Loyalty in Retail Channels: A Relational Exchange Perspective. European Journal of Marketing , (In Press)

Karim, Enayet, Elmarzouky, Mahmoud and Shohaieb, Doaa (2025). Green Revenue Generation and Sales Contribution: Are Consumers Willing to Bear the Cost of Sustainability? Business Strategy and the Environment ,

Klots, Jens and Ogwude, Uche (2025). Rotten from all that came before? How interest convergence has informed and usurped initiatives for racial progress in the UK. Frontiers in Education, 10 ,

Liu, Shumin, He, Qile, Lin, Zhibin, O'Regan, Nicholas and Zhong, Zuchang (2025). When Do Environmental Regulations Lead to Green Practices? The Role of Resource Commitment and Corporate Entrepreneurship. Business Strategy and the Environment ,

Lunawat, Rachana Manoj, Elmarzouky, Mahmoud and Shohaieb, Doaa (2025). Integrating Environmental, Social, and Governance (ESG) Factors into the Investment Returns of American Companies. Sustainability, 17 (19),

Marvi, Reza, Foroudi, Pantea and AmirDadbar, Naja (2025). Dynamics of user engagement: AI mastery goal and the paradox mindset in AI–employee collaboration. International Journal of Information Management, 83 ,

Mintah, Enoch Opare, Elmarzouky, Mahmoud and Shohaieb, Doaa (2025). Examining Airlines' Environmental and Social Disclosure: Does Board Gender Diversity Matter? Business Strategy and the Environment ,

Ofosu, George, Arthur-Holmes, Francis, Siaw, Daniel and Sarpong, David (2025). Friends or foes: Can large-scale mining companies partner with small-scale miners? Yes, they can? Journal of Rural Studies, 119 ,

Parnell, John A. and O'Regan, Nicholas (2025). How Does Firm Size Influence Nonmarket Strategy? Evidence From the United Kingdom. Strategic Change ,

Sarpong, David, Asante, Shadrack, Siaw, Christopher Agyapong, O'Regan, Nicholas and Boakye, Derrick (2025). How managers ‘make meaning’ of business tournament rituals. Journal of Business Research, 189 ,

Siaw, Daniel, Ofosu, George and Sarpong, David (2025). Short-term gain, long-term loss: Exploring the effects of Covid-19 survival strategies on rural livelihoods and the agrarian economy. Journal of Rural Studies, 113 ,

Torbor, Mabel, Sarpong, David, Maclean, Mairi and Fletcher, Luke (2025). On the dynamics of intersectional (in)visibility: women early career researchers negotiating authenticity at work. Human Relations ,

Yström, Anna, Plantec, Quentin, Ferrary, Michel, Miller, Kristel, Rennings, Michael and Sarpong, David (2025). From science management to innovation management: New forms of science-industry relations and knowledge transfer. Technovation, 145 ,

Zhao, Li, He, Qile, Kamal, Mohammad and O'Regan, Nicholas (2025). Technophobia and the manager’s intention to adopt generative AI: The impact of self-regulated learning and open organisational culture. Journal of Managerial Psychology ,