Number of items: 1.
2005
Fu, Guoqun, Saunders, John A. and Qu, Riliang
(2005).
Brand extensions in emerging markets:theory development and testing in China.
IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.
This list was generated on Thu Oct 17 03:43:16 2024 BST.
