Fu, Guoqun, Saunders, John A. and Qu, Riliang (2005). Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
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Event Title: | 39th Academy of Marketing Conference |
Event Type: | Other |
Event Dates: | 2005-07-05 - 2005-07-07 |
Last Modified: | 23 Oct 2019 10:17 |
Date Deposited: | 19 Oct 2009 09:08 |
Published Date: | 2005 |
Authors: |
Fu, Guoqun
Saunders, John A. Qu, Riliang |