Brand extensions in emerging markets:theory development and testing in China

Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Event Title: 39th Academy of Marketing Conference
Event Type: Other
Event Dates: 2005-07-05 - 2005-07-07
Published Date: 2005
Authors: Fu, Guoqun
Saunders, John A.
Qu, Riliang


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