Browse by Aston Author

2016

Jaakkola, Matti, Frösén, Johanna, Tikkanen, Henrikki, Aspara, Jaakko, Vassinen, Antti and Parvinen, Petri (2016). Is more capability always beneficial for firm performance? Market orientation, core business process capabilities, and business environment. Journal of Marketing Management, 32 (13-14), pp. 1359-1385.

Frösén, Johanna, Jaakkola, Matti, Churakova, Iya and Tikkanen, Henrikki (2016). Effective forms of market orientation across the business cycle:a longitudinal analysis of business-to-business firms. Industrial Marketing Management, 52 , pp. 91-99.

2015

Luomala, Harri T., Kumar, Rajesh, Singh, J.D. and Jaakkola, Matti (2015). When an intercultural business negotiation fails:comparing the emotions and behavioural tendencies of individualistic and collectivistic negotiators. Group Decision and Negotiation, 24 (3), pp. 537-561.

Jaakkola, Matti, Frosen, Johanna and Tikkanen, Henrikki (2015). Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”. Industrial Marketing Management, 45 , pp. 13-14.

2013

Frösén, Johanna, Tikkanen, Henrikki, Jaakkola, Matti and Vassinen, Antti (2013). Marketing performance assessment systems and the business context. European Journal of Marketing, 47 (5-6), pp. 715-737.

2010

Jaakkola, Matti, Möller, Kristian, Parvinen, Petri, Evanschitzky, Heiner and Mühlbacher, Hans (2010). Strategic marketing and business performance:a study in three European 'engineering countries'. Industrial Marketing Management, 39 (8), pp. 1300-1310.