Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: © 2015 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (
Uncontrolled Keywords: Marketing
Publication ISSN: 1873-2062
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2015-02
Authors: Jaakkola, Matti
Frosen, Johanna
Tikkanen, Henrikki



Version: Published Version

License: Creative Commons Attribution

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