Browse by Aston Author

Ziaee Bigdeli, Ali and Baines, Tim (2017). Organisational transformation towards servitization. IN: Proceedings of the Spring Servitization Conference: internationalisation through servitization. West, Shaun; Gebauer, Heiko and Baines, Tim (eds) Birmingham (UK): Aston University.

F. Bustinza, Oscar; Ziaee Bigdeli, Ali; Baines, Timothy S and Elliot, Cindy (2015). Servitization and competitive advantage:the importance of organizational structure and value chain position. Research Technology Management, 58 (5), pp. 53-60.

Andrews, Daniel; Petridis, Panagiotis; Baines, Timothy S; Ziaee Bigdeli, Ali; Shi, Victor Guang; Baldwin, James S. and Ridgway, Keith Gamification to Engage Manufacturers with Servitization. IN: Advances in Manufacturing Technology XXXI. Gao, James; El Souri, Mohammed and Keates, Simeon (eds) Netherlands: IOS Press BV.

Shi, Victor Guang; Baines, Tim; Baldwin, James; Ridgway, Keith; Petridis, Panagiotis; Ziaee Bigdeli, Ali; Uren, Victoria and Andrews, Daniel Using gamification to transform the adoption of servitization. Industrial Marketing Management, In pre ,