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Article
Shi, Victor Guang; Baines, Tim; Baldwin, James; Ridgway, Keith; Petridis, Panagiotis; Ziaee Bigdeli, Ali; Uren, Victoria and Andrews, Daniel Using gamification to transform the adoption of servitization. Industrial Marketing Management, In pre ,
Book Section
Andrews, Daniel; Baines, Tim; Hall, Jessica and Woods, Tony (2017). Unlock your insight:employing a gamified app to engage manufacturers with servitization. IN: EurOMA. UNSPECIFIED.
Andrews, Daniel; Petridis, Panagiotis; Baines, Timothy S; Ziaee Bigdeli, Ali; Shi, Victor Guang; Baldwin, James S. and Ridgway, Keith Gamification to Engage Manufacturers with Servitization. IN: Advances in Manufacturing Technology XXXI. Gao, James; El Souri, Mohammed and Keates, Simeon (eds) Netherlands: IOS Press BV.
Uren, Victoria; Andrews, Daniel; Fitzpatrick, Steve and Pitchford, Steve Majestic Gamification:a case study in the adoption of a service innovation. IN: Strategic industrial applications of games and gamification. Baines, Tim; Petridis, Panagiotis and Ridgway, Keith (eds) Aston University.
Book
Andrews, Daniel (2017). Gamification systems development: a practical guide. Aston University.