Browse by Aston Author

Leask, Graham; Scott, Jonathan and Irwin, David (2009). Do strategic groups play a role in the SME financing process? Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2008). Get more out. Pharmaceutical Market Europe, Online ,

Leask, Graham (2007). Stop wasting marketing spend:learn to drive sales. Grocer, Online ,

Leask, Graham; Bissoondeeal, Rakesh and Binner, Jane (2007). Finding natural groups in data:an application to strategic group research. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2007). Isolating factors. Pharmaceutical Marketing, Online ,

Leask, Graham (2006). Making sense of strategic choice:strategic groups and the classification of strategy. Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2006). Strategic group theory:review, examination and application in the UK pharmaceutical industry. Journal of Management Development, 25 (4), pp. 386-408.

Leask, Graham (2005). Strategic groups, nationality and environmental change in the UK pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2005). Use of strategy framework to analyse competitive dynamics in the pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2004). Getting more out. Pharma Times ,

Leask, Graham (2004). Rules of engagement. Pharma Times ,

Leask, Graham (2004). Is there still value in strategic group research? Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2004). An application of strategic group theory to the UK pharmaceuticals industry. European Business Journal, 16 (1), pp. 1-9.

Leask, Graham (2003). Go your own way. Pharmaceutical Marketing (Septem),

Leask, Graham (2003). Market levers. Pharma Times (March),

Leask, Graham (2002). Open sesame dispensing doctors. Pharmaceutical Marketing (Decemb),

Leask, Graham (2002). Outperforming competitors. Pharma Times (Novemb),

Leask, Graham Chaos theory. Pharmaceutical Marketing, Online ,

Leask, Graham Improving returns on promotion:Europe a myriad of possibilities. Pharmaceutical Marketing (Septem),

Leask, Graham and Parnell, John A. Integrating strategic groups and the resource based perspective:understanding the competitive process. European Management Journal, 23 (4), pp. 458-470.

Leask, Graham Is data structure accurately reflected in management research? A comparison of different clustering methods. Working Paper. Aston University, Birmingham (UK).

Leask, Graham Keeping in step:measuring the effect of promotional investments ensures strategies stay in line with the market. Pharmaceutical Marketing, Online , pp. 47-48.

Leask, Graham Marketing strategy : making sense of industry dynamics:is there still value in strategic group research? Journal of Medical Marketing, 7 (3), pp. 189-202.

Leask, Graham Separating winners from losers. Pharma Times (March),

Leask, Graham Start afresh:breathe life into your marketing. Pharmaceutical Market Europe, Online ,

Leask, Graham and Parker, David Strategic group theory:still a rich research vein or simply a worn out old seam? Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David Strategic group theory:still a rich research vein or simply a worn out old seam? IN: British Academy of Management annual conference 2003. Parkinson, S. and Shutt, J. (eds) UNSPECIFIED.

Leask, Graham Strategic groups, cognitive groups and environmental change in the UK pharmaceutical industry. IN: Managerial cognition and strategic management. García-Merino, Teresa and Santos-Álarez, Valle (eds) Management science - theory and applications . New York (UK): Nova science.

Leask, Graham and Parker, David Strategic groups, competitive groups and performance within the U.K. pharmaceutical industry:Improving our understanding of the competitive process. Strategic management journal, 28 (7), pp. 723-745.

Leask, Graham and Parker, D. Strategic groups, competitive groups and performance within the UK pharmaceutical industry: Improving our understanding of the competitive process. Working Paper. Aston University, Birmingham (UK).

Leask, Graham Strategic groups, mergers and dynamics of change in the UK pharmaceutical industry 1993-2002. Working Paper. Aston University, Birmingham (UK).

Leask, Graham Target practice:understanding the local influence network. Pharmaceutical Marketing (May),

Leask, Graham Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry. Journal of Medical Marketing, 5 (3), pp. 209-218.

Leask, Graham Vicious circle. Pharmaceutical Marketing (June),

Leask, Graham and Parker, David An application of strategic group theory to the UK pharmaceuticals industry. Working Paper. Aston University, Birmingham (UK).