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Number of items: 35.

Article

Leask, Graham (2008). Get more out. Pharmaceutical Market Europe, Online ,

Leask, Graham and Parker, David (2007). Strategic groups, competitive groups and performance within the U.K. pharmaceutical industry:Improving our understanding of the competitive process. Strategic management journal, 28 (7), pp. 723-745.

Leask, Graham (2007). Marketing strategy : making sense of industry dynamics:is there still value in strategic group research? Journal of Medical Marketing, 7 (3), pp. 189-202.

Leask, Graham and Parker, David (2006). Strategic group theory:review, examination and application in the UK pharmaceutical industry. Journal of Management Development, 25 (4), pp. 386-408.

Leask, Graham and Parker, David (2004). An application of strategic group theory to the UK pharmaceuticals industry. European Business Journal, 16 (1), pp. 1-9.

Leask, Graham Chaos theory. Pharmaceutical Marketing, Online ,

Leask, Graham Getting more out. Pharma Times ,

Leask, Graham Go your own way. Pharmaceutical Marketing (Septem),

Leask, Graham Improving returns on promotion:Europe a myriad of possibilities. Pharmaceutical Marketing (Septem),

Leask, Graham and Parnell, John A. Integrating strategic groups and the resource based perspective:understanding the competitive process. European Management Journal, 23 (4), pp. 458-470.

Leask, Graham Isolating factors. Pharmaceutical Marketing, Online ,

Leask, Graham Keeping in step:measuring the effect of promotional investments ensures strategies stay in line with the market. Pharmaceutical Marketing, Online , pp. 47-48.

Leask, Graham Market levers. Pharma Times (March),

Leask, Graham Open sesame dispensing doctors. Pharmaceutical Marketing (Decemb),

Leask, Graham Outperforming competitors. Pharma Times (Novemb),

Leask, Graham Rules of engagement. Pharma Times ,

Leask, Graham Separating winners from losers. Pharma Times (March),

Leask, Graham Start afresh:breathe life into your marketing. Pharmaceutical Market Europe, Online ,

Leask, Graham Stop wasting marketing spend:learn to drive sales. Grocer, Online ,

Leask, Graham Target practice:understanding the local influence network. Pharmaceutical Marketing (May),

Leask, Graham Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry. Journal of Medical Marketing, 5 (3), pp. 209-218.

Leask, Graham Vicious circle. Pharmaceutical Marketing (June),

Book Section

Leask, Graham and Parker, David Strategic group theory:still a rich research vein or simply a worn out old seam? IN: British Academy of Management annual conference 2003. Parkinson, S. and Shutt, J. (eds) UNSPECIFIED.

Leask, Graham Strategic groups, cognitive groups and environmental change in the UK pharmaceutical industry. IN: Managerial cognition and strategic management. García-Merino, Teresa and Santos-Álarez, Valle (eds) Management science - theory and applications . New York (UK): Nova science.

Monograph

Leask, Graham (2005). Use of strategy framework to analyse competitive dynamics in the pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2004). Is there still value in strategic group research? Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, D. (2004). Strategic groups, competitive groups and performance within the UK pharmaceutical industry: Improving our understanding of the competitive process. Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2003). An application of strategic group theory to the UK pharmaceuticals industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham; Scott, Jonathan and Irwin, David Do strategic groups play a role in the SME financing process? Working Paper. Aston University, Birmingham (UK).

Leask, Graham; Bissoondeeal, Rakesh and Binner, Jane Finding natural groups in data:an application to strategic group research. Working Paper. Aston University, Birmingham (UK).

Leask, Graham Is data structure accurately reflected in management research? A comparison of different clustering methods. Working Paper. Aston University, Birmingham (UK).

Leask, Graham Making sense of strategic choice:strategic groups and the classification of strategy. Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David Strategic group theory:still a rich research vein or simply a worn out old seam? Working Paper. Aston University, Birmingham (UK).

Leask, Graham Strategic groups, mergers and dynamics of change in the UK pharmaceutical industry 1993-2002. Working Paper. Aston University, Birmingham (UK).

Leask, Graham Strategic groups, nationality and environmental change in the UK pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

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