Browse by Aston Author

2012

Jouan De Kervenoael, Ronan; Bisson, Christophe and Palmer, Mark (2012). Are web designers resisting the inclusion of social cues when creating website user interface? IN: User interface design for virtual environments. Khan, Bardul H. (ed.) Premier reference source . IGI Global.

2011

Jouan De Kervenoael, Ronan; Canning, Catherine; Hallsworth, Alan and Palmer, Mark (2011). Challenging market conventions:supermarket diversification and consumer resistance in children's apparel purchases. Journal of Fashion Marketing and Management, 15 (4), pp. 464-485.

Jouan De Kervenoael, Ronan (2011). Championing the co-production and co-creation of value:the Turkish case of Yemeksepeti.com. Innovations , pp. 71-75.

2010

Jouan De Kervenoael, Ronan and Dogerlioglu Demir, Kivilcim (2010). Case chapter 13 : retailing and wholesaling, BEKO:the leading wholesaler from Turkey. IN: Principles of marketing. Kotler, Philip and Armstrong, Gary (eds) Financial Times/Prentice Hall.

Dogerlioglu Demir, Kivilcim and Jouan De Kervenoael, Ronan (2010). Case chapter 8: store brands, own brand:interesting or missing out? IN: Principles of marketing. Kotler, Philip and Armstrong, Gary (eds) Financial Times/Prentice Hall.

2004

Clarke, Ian; Hallsworth, Alan; Jackson, Peter; Jouan De Kervenoael, Ronan; Perez Del Aguila, Rossana and Kirkup, Malcolm (2004). Retail competition and consumer choice:contextualising the “food deserts” debate. International Journal of Retail and Distribution Management, 32 (2), pp. 89-99.