Browse by Aston Author

Article

Jouan De Kervenoael, Ronan; Canning, Catherine; Hallsworth, Alan and Palmer, Mark (2011). Challenging market conventions:supermarket diversification and consumer resistance in children's apparel purchases. Journal of Fashion Marketing and Management, 15 (4), pp. 464-485.

Jouan De Kervenoael, Ronan (2011). Championing the co-production and co-creation of value:the Turkish case of Yemeksepeti.com. Innovations , pp. 71-75.

Clarke, Ian; Hallsworth, Alan; Jackson, Peter; Jouan De Kervenoael, Ronan; Perez Del Aguila, Rossana and Kirkup, Malcolm (2004). Retail competition and consumer choice:contextualising the “food deserts” debate. International Journal of Retail and Distribution Management, 32 (2), pp. 89-99.

Book Section

Jouan De Kervenoael, Ronan; Bisson, Christophe and Palmer, Mark (2012). Are web designers resisting the inclusion of social cues when creating website user interface? IN: User interface design for virtual environments. Khan, Bardul H. (ed.) Premier reference source . IGI Global.

Jouan De Kervenoael, Ronan and Dogerlioglu Demir, Kivilcim (2010). Case chapter 13 : retailing and wholesaling, BEKO:the leading wholesaler from Turkey. IN: Principles of marketing. Kotler, Philip and Armstrong, Gary (eds) Financial Times/Prentice Hall.

Dogerlioglu Demir, Kivilcim and Jouan De Kervenoael, Ronan (2010). Case chapter 8: store brands, own brand:interesting or missing out? IN: Principles of marketing. Kotler, Philip and Armstrong, Gary (eds) Financial Times/Prentice Hall.

Jouan De Kervenoael, Ronan and Dogerlioglu Demir, Kivilcim Case chapter 1: creating and capturing customer value. Pegasus Airline:delighting a new type of travelling customer. IN: Principles of marketing. Kotler, Philip and Armstrong, Gary (eds) Financial Times/Prentice Hall.

Jouan De Kervenoael, Ronan and Koçoğlu, İpek E-government strategy in Turkey:a case for m-government. IN: Handbook of research on e-government in emerging economies. Bwalya, Saul Z.K.J. (ed.) IGI Global.

Conference or Workshop Item

Jouan De Kervenoael, Ronan; Koçoğlu, İpek; Bozkaya, Burçin and Uğurlu, Seda E-Market Tedarik Zincirinde Direncin Kırılması:E-Perakende, Lojistik ve Kentsel Planlama İşbirliği. IN: 15 Ulusal Pazarlama Kongresi. 2010-10-26 - 2010-10-29.