Browse by Aston Author

Gopalakrishna Pillai, Kishore (2014). Range of confidence scale and consumer knowledge calibration. Psychological Reports, 114 (1), pp. 149-155.

Meng-Lewis, Yue; Thwaites, Des and Gopalakrishna Pillai, Kishore (2013). Consumers' responses to sponsorship by foreign companies. European Journal of Marketing, 47 (11-12), pp. 1910-1930.

Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; Gopalakrishna Pillai, Kishore; Kenning, Peter and Schu¨tte, Reinhard Consumer trial, continuous use, and economic benefits of a retail service innovation:the case of the personal shopping assistant. Journal of Product Innovation management, 32 (3), pp. 459-475.

Meng-Lewis, Yue; Thwaites, Des and Gopalakrishna Pillai, Kishore Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism. International Journal of Sports Marketing and Sponsorship, 15 (2), pp. 30-46.