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Book Section
Ajaegbu, Amara Cynthia, Uren, Victoria S and Schroeder, Andreas (2017). Relational attributes in value co-creation: A dyadic case study of a manufacturer and customer. IN: BAM2017 Conference Proceedings. GBR: UNSPECIFIED.
Conference or Workshop Item
Ajaegbu, Amara Cynthia, Uren, Victoria and Schroeder, Andreas (2020). A capability-based framework of utilising data-in-use to create business value in integrated solutions, advanced service, or PSS. IN: EurOMA Conference 2020. University of Warwick, 2020-06-29 - 2020-06-30.
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