Rethinking the near collapse of certification programmes in commodity value chains: A temporal myopia perspective


Drawing on temporal myopia as a lens, we explore the near collapse of certification programmes in commodity value chains. Developing our contribution in the context of the Ghana cocoa industry, data for our inquiry comes from semi structured interviews and focus group interviews with loosely connected industry actors, including, farmers, certification officers, regulators, and licenced buying companies. Providing insight into the performative drivers and sustenance of certification programmes, we argue that the pursuit of short-term advantages derived from a repertoire of micro-practices constitutively impede certification programmes. These uncoordinated practices, in reinforcing short-term preferences, we found, precipitates the decoupling of certification standards from present and future value capture, inevitably, producing the delayed and catastrophic problem of the near collapse of the certification programme. The implications for the theory and practice of commodity value chains are presented.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: Copyright © 2023, Elsevier. This accepted manuscript version is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Uncontrolled Keywords: Certification programmes,Cocoa,Commodity value chain,Temporal myopia,Geography, Planning and Development,Development,Sociology and Political Science
Publication ISSN: 1873-1392
Data Access Statement: Data will be made available on request.
Last Modified: 18 Apr 2024 07:28
Date Deposited: 09 Feb 2024 10:58
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Related URLs: https://www.sci ... 1390?via%3Dihub (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2023-10-01
Published Online Date: 2023-09-16
Accepted Date: 2023-07-28
Authors: Siaw, Daniel
Sarpong, David (ORCID Profile 0000-0002-1533-4332)
Botchie, David
Ofosu, George



Version: Accepted Version

Access Restriction: Restricted to Repository staff only until 16 March 2025.

License: Creative Commons Attribution Non-commercial No Derivatives

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