Marvi, Reza, Foroudi, Pantea and Fakhreddin, Farbod (2023). Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms. International Journal of Hospitality Management, 115 ,
Abstract
This study addresses a crucial gap in current research by introducing the first-ever measurement scale for assessing peer engagement behaviour in peer-to-peer platforms. By scrutinizing its drivers and outcomes, the research aims to decode the complex ecosystem of peer interactions. Leveraging rich data drawn from 15 managerial interviews, four focus groups of platform users, and a robust survey involving 672 peer consumers, the study unveils a compelling link: the quality of relationships directly amplifies peer engagement, which subsequently fuels value co-creation within these platforms. This pivotal revelation not only offers fresh theoretical contributions but also opens the door to transformative practical implications, setting the stage for future research.
Publication DOI: | https://doi.org/10.1016/j.ijhm.2023.103600 |
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Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
Additional Information: | © 2023 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/). |
Uncontrolled Keywords: | Peer engagement behaviour,Peer engagement outcome,Peer experience,Perceived peer quality,Relationship quality,Value co-creation,Tourism, Leisure and Hospitality Management,Strategy and Management |
Last Modified: | 06 Aug 2024 09:54 |
Date Deposited: | 20 Sep 2023 10:02 |
Full Text Link: | |
Related URLs: |
https://www.sci ... 278431923001743
(Publisher URL) http://www.scop ... tnerID=8YFLogxK (Scopus URL) |
PURE Output Type: | Review article |
Published Date: | 2023-10-01 |
Published Online Date: | 2023-09-19 |
Accepted Date: | 2023-09-09 |
Authors: |
Marvi, Reza
(![]() Foroudi, Pantea Fakhreddin, Farbod |