Effects of subtitle speed on proportional reading time:Re-analysing subtitle reading data with mixed effects models

Abstract

How much time do viewers spend reading subtitles and does it depend on the subtitle speed? By posing these questions, in this paper we re-analyse previous data to address this issue while promoting two methodological advancements in eye-tracking audiovisual research: (1) the use of proportional reading time (PRT) as a metric of time spent on subtitle reading and (2) the analysis of data via linear mixed models (LMMs). We tested 19 Polish L1 viewers with advanced English proficiency watching two clips with English soundtrack with Polish subtitles. First, we compared PRT at two different subtitle speeds: 12 characters per second (cps) and 20 cps. Then, we used actual subtitle speed rates to better understand the speed-PRT relationship. The results showed a significantly higher PRT for 20 cps compared to 12 cps, with the models predicting a PRT of 45.24% at 20 cps. We have also found strong evidence of the advantage of LMMs over more commonly used statistical techniques.

Publication DOI: https://doi.org/10.1075/tcb.00057.sza
Divisions: College of Business and Social Sciences > School of Social Sciences & Humanities
College of Business and Social Sciences > School of Social Sciences & Humanities > Centre for Language Research at Aston (CLaRA)
College of Business and Social Sciences > School of Social Sciences & Humanities > English Languages and Applied Linguistics
Additional Information: © John Benjamins Publishing Company. Szarkowska, A., Silva, B. B., & Orrego-Carmona, D. (2021). Effects of subtitle speed on proportional reading time: Re-analysing subtitle reading data with mixed effects models. Translation, Cognition & Behavior, 4(2). https://doi.org/10.1075/tcb.00057.sza
Uncontrolled Keywords: proportional reading time,linear mixed effects models,eye tracking,subtitle speed,subtitle,Arts and Humanities(all),Psychology(all)
Publication ISSN: 2542-5285
Last Modified: 23 Feb 2024 08:13
Date Deposited: 05 Jan 2022 10:01
Full Text Link: https://www.jbe ... 5/tcb.00057.sza
Related URLs:
PURE Output Type: Article
Published Date: 2021-12-03
Accepted Date: 2021-10-12
Authors: Szarkowska, Agnieszka
Silva, Breno Barreto
Orrego-Carmona, David (ORCID Profile 0000-0001-6459-1813)

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