International Business Research and Scholarship in the Middle East: Developments and Future Directions


In this introduction we review the extant literature that demonstrate the importance of the Middle Eastern institutional and cultural context in shaping international business’s (IB) strategies and practices across several countries. Drawing on the literature, as well as the five articles included in this special issue, we (1) outline the state of socio-cultural, historical and economic forces that shape international business in several Middle Eastern nations; (2) utilize institutional theory to evaluate the constraints of international business practices in the Middle East; and (3) highlight the key gaps in the literature and the challenges faced by IB scholars and practitioners in the Middle East. We subsequently propose an agenda for future research in order to lay the foundation for international business scholars to advance the theorizing and application of IB practices in the Middle East context.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Work & Organisational Psychology
College of Business and Social Sciences > Aston Business School > Aston India Foundation for Applied Research
College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
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Additional Information: © 2021 The Author(s). Published with license by Taylor & Francis Group, LLC. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Uncontrolled Keywords: Covid-19,GCC,MENA,Middle East,culture,institutions,international business,Business and International Management,Strategy and Management
Publication ISSN: 1558-0911
Full Text Link:
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
https://www.tan ... 25.2021.1959881 (Publisher URL)
PURE Output Type: Article
Published Date: 2021-09
Published Online Date: 2021-08-11
Accepted Date: 2021-04-06
Authors: Budhwar, Pawan (ORCID Profile 0000-0001-8915-6172)
Pereira, Vijay
Temouri, Yama (ORCID Profile 0000-0003-3014-258X)
Do, Hoa (ORCID Profile 0000-0001-5442-507X)



Version: Published Version

License: Creative Commons Attribution

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