The Role of Perceived Risks and Culture on Mobile Payment Adoption:Evidence from Asia

Abstract

Mobile has become an expected method of payment irrespective of the geographical location or the level of technology adoption across the developed and developing countries. The differences of adoption rates between China and Japan are significant, warranting further research into the barriers to mobile payment. To fill this research gap, we propose and empirically test a theoretical model of perceived risk on mobile payment adoption by users in China, Taiwan, and Japan. The Decision-tree method was used to analyse 726 questionnaire responses. The results reveal that The empirical analysis reveals that (1) innovators, early adopters, and the early majority categories are concerned about the performance risk of mobile payment adoption and innovators; (2), early adopters, and the late majority categories are concerned about the security risk of mobile payment adoption; and (3) the culture of the cashless economy is the key factor in mobile payment adoption. The findings will help 5G mobile services vendors develop consumer trust and increase the contributions of the mobile industry to the GDP.