A capability-based framework of utilising data-in-use to create business value in integrated solutions, advanced service, or PSS

Abstract

Digitalisation is a crucial enabler of servitisation, with digital capabilities allowing interaction, integration, and aligning of processes that create value for both manufacturers and customers. We report of a multi case study of digital capabilities in the UK truck manufacturing industry. The fundamental components of digital capabilities are identified as data capturing capability, connectivity capability and analytical capability.The role of digital capabilities as a resource is explored from the perspective of the Resource Based View (RBV). It was found that digital capabilities enable data-in-use and in combination facilitate value creation, offer strategic potential and sustainable competitive advantage in the collaborative service network, through visibility of operations, information exchange and effective management of field knowledge.