Rudd, John M. and Morgan, Robert (2003). Marketing strategy:a history of the next decade. Journal of Strategic Marketing, 11 (3), pp. 161-164.
Abstract
Editorial
| Publication DOI: | https://doi.org/10.1080/0965254032000133430 |
|---|---|
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship |
| Additional Information: | This is an Author's Accepted Manuscript of an article published in Rudd, J. M., & Morgan, R. (2003). Marketing strategy: a history of the next decade. Journal of strategic marketing, 11(3), 161-164. 2003 © Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/0965254032000133430 |
| Uncontrolled Keywords: | marketing strategy |
| Publication ISSN: | 1466-4488 |
| Last Modified: | 25 Nov 2024 08:04 |
| Date Deposited: | 30 Oct 2009 15:50 |
| Full Text Link: | |
| Related URLs: |
http://www.tand ... 254032000133430
(Publisher URL) |
PURE Output Type: | Editorial |
| Published Date: | 2003 |
| Authors: |
Rudd, John M.
Morgan, Robert |
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