Lee, Nick J., Rudd, John, Beatson, Amanda T., Cadogan, John W., Souchon, Anne L. and Lin, Yuh-Jin (2005). Stereotypes of salespeople in Taiwan:an empirical examination and research agenda. IN: UK Academy of Marketing Conference. 2005-07-01 - 2005-07-01.
Abstract
Stereotypes of salespeople are common currency in US media outlets, and research suggests that these stereotypes are uniformly negative. However there is no reason to expect that stereotypes will be consistent across cultures. The present paper provides the first empirical examination of salesperson stereotypes in an Asian country, specifically Taiwan. Using accepted psychological methods, Taiwanese salesperson stereotypes are found to be twofold, with a negative stereotype being quite congruent with existing US stereotypes, but also a positive stereotype, which may be related to the specific culture of Taiwan.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy College of Business and Social Sciences > Aston Business School College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship |
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Event Title: | UK Academy of Marketing Conference |
Event Type: | Other |
Event Dates: | 2005-07-01 - 2005-07-01 |
Uncontrolled Keywords: | salespeople,stereotypes,international marketing |
Last Modified: | 09 Dec 2024 09:18 |
Date Deposited: | 26 Oct 2009 14:57 | PURE Output Type: | Paper |
Published Date: | 2005 |
Authors: |
Lee, Nick J.
(
0000-0002-6209-0262)
Rudd, John Beatson, Amanda T. Cadogan, John W. Souchon, Anne L. Lin, Yuh-Jin |