Farrell, Andrew M. and Souchon, Anne L. (2003). The service leadership scale:a substantive validity test. IN: Australia and New Zealand Marketing Academy Conference 2003. 2003-12-01 - 2003-12-03.
Abstract
The authors report results from preliminary stages of the development and validation of a scale of service leadership. Firstly, items generated from qualitative interviews are discussed and the conceptual dimensions of the service leadership scale are formulated. Following this, results from the application of Anderson and Gerbing’s (1991) substantive validity test are examined and interpreted, giving indication of further scale development issues. Finally, conclusions and future research directions are presented.
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
|---|---|
| Event Title: | Australia and New Zealand Marketing Academy Conference 2003 |
| Event Type: | Other |
| Event Dates: | 2003-12-01 - 2003-12-03 |
| Last Modified: | 29 Oct 2024 16:18 |
| Date Deposited: | 15 Oct 2009 15:38 | PURE Output Type: | Paper |
| Published Date: | 2003 |
| Authors: |
Farrell, Andrew M.
(
0000-0002-5903-3611)
Souchon, Anne L. |
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CORE (COnnecting REpositories)
CORE (COnnecting REpositories)