Enjoyment of the shopping experience:impact on customers’ repatronage intentions and gender influence


In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers’ intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers’ repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions.

Publication DOI: https://doi.org/10.1080/02642060701411757
Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Additional Information: This is an electronic version of an article published in Hart, Cathy; Farrell, Andrew M.; Reed, Gary; Stachow, Grazyna and Cadogan, John W. (2007) Enjoyment of the shopping experience: impact on customers’ repatronage intentions and gender influence. Service Industries Journal, 27 (5). pp. 583-604. ISSN 0264-2069. Service Industries Journal is available online at http://www.informaworld.com/openurl?genre=article&issn=0264-2069&volume=27&issue=5&spage=583
Uncontrolled Keywords: shopping experience,regional shopping centre,gender differences,shopping enjoyment
Publication ISSN: 1743-9507
Last Modified: 25 Apr 2024 07:07
Date Deposited: 15 Oct 2009 15:55
Full Text Link: http://www.tand ... 642060701411757
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PURE Output Type: Article
Published Date: 2007-07
Authors: Hart, Cathy
Farrell, Andrew M. (ORCID Profile 0000-0002-5903-3611)
Stachow, Grazyna
Reed, Gary
Cadogan, John W.



Version: Accepted Version

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