Parkes, Geoff and Rudd, John (2012). ‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship |
|---|---|
| Additional Information: | © Aston Business School 2012 |
| ISBN: | 978-1-85449-422-1 |
| Last Modified: | 13 Dec 2024 08:31 |
| Date Deposited: | 02 Dec 2015 08:50 | PURE Output Type: | Chapter (peer-reviewed) |
| Published Date: | 2012-02 |
| Authors: |
Parkes, Geoff
(
0000-0003-2126-6740)
Rudd, John |
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