Gupta, Soumitra, Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.
Abstract
Special Issue on Integrating marketing and operations for business sustainability
| Publication DOI: | https://doi.org/10.1016/j.indmarman.2013.10.004 |
|---|---|
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship |
| Additional Information: | NOTICE: this is the author’s version of a work that was accepted for publication in Industrial marketing management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Gupta, S, Rudd, J & Lee, N, 'Business sustainability through successful integration of marketing and operations' Industrial marketing management, vol. 43, no. 1 (2014) DOI http://dx.doi.org/10.1016/j.indmarman.2013.10.004 |
| Publication ISSN: | 1873-2062 |
| Last Modified: | 14 Nov 2024 08:05 |
| Date Deposited: | 25 Jun 2014 07:58 |
| Full Text Link: | |
| Related URLs: |
http://www.scop ... tnerID=8YFLogxK
(Scopus URL) |
PURE Output Type: | Special issue |
| Published Date: | 2014-01 |
| Published Online Date: | 2013-11-09 |
| Authors: |
Gupta, Soumitra
Rudd, John Lee, Nick ( 
0000-0002-6209-0262)
|
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