Shepherd, Neil G. and Rudd, John M. (2012). Intuition in strategic decision making:implications for strategic decision effectiveness. IN: Academic of management 2012 annual meeting. 2012-08-03 - 2012-08-07.
Abstract
Intuition can produce effective strategic decisions because of its speed and ability to solve less-structured problems. Despite this, there are only a very small number of empirical studies that have examined intuition in the strategic decision-making process. We examine the relationship between the use of intuition in the strategic decision-making process, and strategic decision effectiveness. We propose that the expertise of the decision-maker, environmental dynamism and the characteristics of the strategic decision itself moderate the relationship between the use of intuition in the strategic decision making process, and strategic decision effectiveness. We make a significant theoretical contribution by integrating the management and social-psychology literatures in order to identify the variables that affect the relationship between the use of intuition in the strategic decision-making process, and strategic decision effectiveness. This article builds upon existing empirical research that has examined intuition in the strategic decision-making process, and reconciles some of the confounding results that have emerged. The paper presents a conceptual model and research propositions, which if empirically examined, would make a significant contribution to knowledge in the strategic decision-making domain of literature.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship |
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Event Title: | Academic of management 2012 annual meeting |
Event Type: | Other |
Event Dates: | 2012-08-03 - 2012-08-07 |
Uncontrolled Keywords: | strategic decision making,intuition,strategic decision effectiveness |
Last Modified: | 08 Jul 2024 08:30 |
Date Deposited: | 19 May 2014 09:30 | PURE Output Type: | Abstract |
Published Date: | 2012-10-06 |
Authors: |
Shepherd, Neil G.
(![]() Rudd, John M. |