Measuring social identity in interfunctional research in marketing


Management of social identities is important for optimizing intergroup relations in organizations, and for overall organizational performance. Research on marketing’s intergroup relations employs different social identity constructs. This leaves managers and academics confused as to what impact different social identity constructs have on organizational outcomes. We therefore tested the impact of competing social identity constructs (i.e., functional identity [FI], organizational identity [OI]) on important outcomes. We find different combinations of social identity constructs result in different levels of relationship quality and departmental performance, and that FI and OI measures provide more useful information than the accepted relative functional identity or OI measures in isolation. Academic and practical implications are advanced.

Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Event Title: 42nd EMAC annual conference 2013
Event Type: Other
Event Dates: 2013-06-04 - 2013-06-07
Uncontrolled Keywords: social identity,identification,marketing-sales interface,integration,collaboration
ISBN: 978-9944-380-10-2
Last Modified: 13 Mar 2024 08:07
Date Deposited: 27 Feb 2014 03:18
PURE Output Type: Conference contribution
Published Date: 2013
Authors: Dewsnap, Belinda
Farrell, Andrew (ORCID Profile 0000-0002-5903-3611)
Micevski, Milena



Version: Accepted Version

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