Brady et al.'s (2005) service evaluation models: A replication and extension in China


The research described in this study replicates and extends the Brady et al., [Brady, M. K., Knight, G. A., Cronin Jr. J. Toma, G., Hult, M. and Keillor, B. D. (2005), emoving the Contextual Lens: A Multinational, Mult-setting Comparison of Service Evaluation Models, Journal of Retailing, 81(3), pp. 215-230] study suggestion that future research in service evaluations should focus on emerging service economies such as China. The intent of the research was to examine the suitability of the models suggested by Brady and colleagues in the Chinese market. The replication somewhat successfully duplicated their finding as to the superiority of the comprehensive service evaluation model. Additionally, we also sought to examine as to whether the service evaluation model is gender invariant. Our findings indicate that there are significant differences between gender. These findings are discussed relative to the limitations associated with the study.

Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Event Title: Academy of Marketing Conference 2007
Event Type: Other
Event Dates: 2007-07-03 - 2007-07-06
Uncontrolled Keywords: vice evaluation models,China,gender,service quality
Last Modified: 03 Apr 2024 07:21
Date Deposited: 30 Jan 2013 12:00
PURE Output Type: Conference contribution
Published Date: 2007
Authors: Jayawardhena, Chanaka
Farrell, Andrew M. (ORCID Profile 0000-0002-5903-3611)
Lin, X.X.



Version: Draft Version

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