Kim, S.K. and Gilliland, David I. (2005). The evaluation of channel trade programs:effects on reseller support behaviour. IN: UNSPECIFIED Troilo, Gabriele (ed.) UNSPECIFIED.
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
|---|---|
| Additional Information: | Proceeding of 34th EMAC Conference |
| Event Title: | 34th Annual Conference of the European Marketing Academy |
| Event Type: | Other |
| Event Dates: | 2005-05-24 - 2005-05-27 |
| Last Modified: | 17 Oct 2024 14:08 |
| Date Deposited: | 17 Oct 2012 13:24 |
| Published Date: | 2005 |
| Authors: |
Kim, S.K.
Gilliland, David I. |
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)