Items where Division is "Aston Business School > Marketing & strategy" and Year is 2008

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Number of items: 7.

Evanschitzky, Heiner and Woisetschläger, David M. (2008). Too old to choose? The effects of age and age related constructs on consumer decision making. [North American] Advances in Computer Research, 35 , pp. 630-636.

Hess, Robert F., Baker, Daniel H., May, Keith A. and Wang, Jian (2008). On the decline of 1st and 2nd order sensitivity with eccentricity. Journal of Vision, 8 (1), 19.1-12.

Hooley, Graham J. and Theoharakis, Vasilios (2008). Customer orientation and innovativeness:differing roles in new and old Europe. International Journal of Research in Marketing, 25 (1), pp. 69-79.

Lee, Nick J. and Lings, Ian N. (2008). Doing business research:a guide to theory and practice. London: SAGE.

Lee, Nick, Butler, Michael J.R. and Senior, Carl (2008). The brain in business:the case for organizational cognitive neuroscience? Nature Precedings, online ,

Punjaisri, Khanyapuss, Wilson, Alan and Evanschitzky, Heiner (2008). Exploring the influences of internal branding on employees' brand promise delivery. Journal of Relationship Marketing, 7 (4), pp. 407-424.

Vogel, Verena, Evanschitzky, Heiner and Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of Marketing, 72 (6), pp. 98-108.

This list was generated on Thu Apr 25 00:57:30 2019 BST.