Browse by Aston Author

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Number of items: 63.

Article

Hooley, Graham J. and Theoharakis, Vasilios (2008). Customer orientation and innovativeness:differing roles in new and old Europe. International Journal of Research in Marketing, 25 (1), pp. 69-79.

Perin, Marcelo Gattermann, Sampaio, Claudio Hoffmann and Hooley, Graham (2007). Impacto dos recursos da empresa na performance de inovação. RAE, 47 (4), pp. 46-58.

Fahy, John, Hooley, Graham, Greenley, Gordon and Cadogan, John (2006). What is a marketing resource? A response to Gibbert, Golfetto and Zerbini. Journal of Business Research, 59 (1), pp. 152-154.

Greenley, Gordon E., Hooley, Graham J. and Rudd, John M. (2005). Market orientation in a multiple stakeholder orientation context:implications for marketing capabilities and assets. Journal of Business Research, 58 (11), pp. 1483-1494.

Hooley, Graham J., Greenley, Gordon E., Cadogan, John W. and Fahy, John (2005). The performance impact of marketing resources. Journal of Business Research, 58 (1), pp. 18-27.

Tuominen, M., Hyvonen, S., Antilla, M., Kajalo, S., Rajala, A., Moller, K., Matear, S., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:resource positioning analysis in assessing firm profitability. Finanza Marketing E Produzione, 23 (3), pp. 78-86.

Tsarenko, Yelena, Mavondo, Felix T., Gabbott, Mark, Hooley, Graham J. and Greenley, Gordon E. (2005). Trade-offs in customer-employee focus:Implications on boundary-spanning capabilities. Journal of Euromarketing, 14 (1/2), pp. 105-124.

Lee, Nick J. and Hooley, Graham J. (2005). The evolution of "classical mythology" within marketing measure development. European Journal of Marketing, 39 (3-4 Sp), pp. 365-385.

Hooley, Graham J. and Greenley, Gordon E. (2005). The resource underpinnings of competitive positions. Journal of Strategic Marketing, 13 (2), pp. 93-116.

Beracs, J., Hooley, Graham J., Matear, S., Sajtos, L. and Keszey, T. (2004). A marketing tevekenyseg es az uzleti teljesitmeny kapscolata nemzetkozi osszehasonlitasban. Társadalom és Gazdaság, 26 (2), pp. 89-111.

Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J. and Rudd, John M. (2004). Strategic planning differences among multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3), pp. 163-182.

Greenley, Gordon, Hooley, Graham and Saunders, John (2004). Management processes in marketing planning. European Journal of Marketing, 38 (8), pp. 933-955.

Theoharakis, Vasilios and Hooley, Graham J. (2003). Organizational resources enabling service responsiveness:evidence from Greece. Industrial Marketing Management, 32 (8), pp. 695-702.

Hooley, Graham J., Greenley, Gordon E. and Wong, Veronica (2003). Marketing: a history of the next decade. Journal of Marketing Management, 19 (5/6), pp. 517-522.

Hooley, Graham J., Fahy, John, Greenley, Gordon E., Beracs, József, Fonfara, Krzysztof and Snoj, Boris (2003). Market orientation in the service sector of the transition economies of central Europe. European Journal of Marketing, 37 (1/2), pp. 86-106.

Fahy, John, Hooley, Graham J., Beracs, Jozsef, Fonfara, Krzysztof and Gabrijan, Vladimir (2003). Privatisation and sustainable competitive advantage in the emerging economies of Central Europe. Management International Review, 43 (4), pp. 407-428.

Gray, Brendan J. and Hooley, Graham J. (2002). Guest editorial: Market orientation and service firm performance - a research agenda. European Journal of Marketing, 36 (9/10), pp. 980-989.

Fahy, John and Hooley, Graham J. (2002). Sustainable competitive advantage in electronic business: towards a contingency perspective of the resource-based view. Journal of Strategic Marketing, 10 (4), pp. 241-253.

Book Section

Kasper, H, Bloemer, J, Greenley, Gordon E., Hooley, Graham J. and Matear, S. (2006). Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria. IN: UNSPECIFIED Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) European Marketing Academy.

Theoharakis, Vasilios and Hooley, Graham J. (2006). Integrating customer focus and innovativeness:an international investigation evaluations. IN: UNSPECIFIED Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) European Marketing Academy.

Tuominin, M., Anttila, M., Hooley, Graham J., Hyvonen, S., Kajalo, S., Matear, S., Moller, K. and Rajala, A. (2006). Managing marketing resources for stakeholder value: a relational view. IN: UNSPECIFIED Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) UNSPECIFIED.

Tasrenko, Yelena, Mavonda, Felix T., Gabbott, Mark, Hooley, Graham and Greenley, Gordon (2005). Trade-offs in customer–employee focus:implications on boundary-spanning capabilities. IN: Marketing issues in Western Europe. Kaynak, Erdener and Jallat, Frédéric (eds) Abingdon (UK): Howarth Press.

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Kajalo, S., Moller, K., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:Resource positioning analysis in assessing firm profitability. IN: UNSPECIFIED UNSPECIFIED.

Theoharakis, Vasilios and Hooley, Graham (2005). The ambidextrous organization and the differentiated product-service bundle? IN: UNSPECIFIED UNSPECIFIED.

Hooley, Graham J. (2004). Dodatek. IN: Trzni Vidiki Konkurencnih Sposobnosti Podjetij V Sloveneniji. Snoj, B.; Gabrijan, V.; Mumel, D.; Petegan, A . and Pisnkik-Kordaand, A. (eds) University of Mariboru.

Hooley, Graham J., Beracs, J., Cadogan, John W., Fahy, J., Fonfara, K., Gabbott, M., Kasper, H., Matear, S., Möller, K., Mühlbacher, Hans, Snoj, B., Theoharakis, Vasilios, Tsarenko, Y. and Yau, O.H.M. (2004). Marketing assets, capabilities and competitive positioning. IN: UNSPECIFIED Munuera-Aleman, J. (ed.) UNSPECIFIED.

Hooley, Graham J. (2002). Competitor analysis. IN: International encyclopedia of business and management. Warner, Malcom (ed.) London: CENGAGE.

Greenley, Gordon E. and Hooley, Graham J. (2002). Differences in marketing assets and capabilities among market leaders, challengers and followers. IN: Proceedings of the Academy of Marketing Annual Conference. Tynan, C. (ed.) UNSPECIFIED.

Hooley, Graham J. and Beracs, J. (2002). The impact of market-focused resource on business performance. IN: Market orientation in the modern economy. Beracs, József (ed.) New frontiers in marketing strategy . Budapest University of Economic Sciences and Public Administration.

Beracs, J. and Hooley, Graham J. (2002). The impact of marketing activities on business performance. IN: New Frontiers in Marketing Strategy. Beracs, J. (ed.) Hungary: Budapest University of Economic Sciences.

Hooley, Graham J. (2001). The future that has already happened! IN: Marketing: Concepts and strategies. Dibb, S.; Simkin, L.; Pride, W.M. and Ferrell, O.C. (eds) Houghton Mifflin.

Ratnatunga, J. and Hooley, Graham J. (2001). The marketing-finance interface. IN: Marketing controllership. Wilson, Richard M.S. (ed.) The international library of management . Aldershot (UK): Ashgate.

Conference or Workshop Item

Mayondo, F., Wong, V. and Hooley, Graham J. (2006). Coaligning business orientations, resources and capabilities: implications for organizational performance. IN: Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference. 2006-12-04 - 2006-12-06.

Behnecke, I., Hooley, J.L. and Hooley, Graham J. (2006). Lord of the thesis: Lessons from Middle Earth for research students in advancing theory, maintaining relevance. IN: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference. 2006-12-04 - 2006-12-06.

Hooley, Graham J., Tuominin, M., Hyvonen, S., Kajalo, S., Rajala, A., Moller, K. and Matear, S. (2006). Marketing resources and customer value delivery. IN: AMA Summer Educators' Conference 2006. 2006-08-04 - 2006-08-07.

Hooley, Graham J., Perin, M. and Sampaio, C. (2006). Marketing resources as antecedents of performance. IN: 30th Annual Conference ANPAD (National Association of Post-Graduate Studies and Research in Administration, Brazil. 2006-01-01 - 2006-01-01.

Hooley, Graham J., Perin, M., Hyvonen, S., Kajalo, S., Rajala, A., Moller, K. and Matear, S. (2006). Os Recursos de Marketing como Antecedentes da Performance. IN: EnANPAD 2006. 2006-09-01.

Hooley, Graham J. and Theoharakis, Vasilios (2006). Reconfiguring capabilities for competitive advantage:results from the UK and Australia? IN: Australian and New Zealand Marketing Academy Conference 2006. 2006-12-04 - 2006-12-06.

Tuominin, M., Tikkanen, H., Kajalo, S., Rajala, A., Moller, K., Matear, S. and Hooley, Graham J. (2005). Discovering social capital and value delivery in business markets: A multi-country research odyssey. IN: 2nd Asia IMP Group Conference. 2005-12-11 - 2005-12-14.

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Moller, K., Kajalo, S., Greenley, Gordon E. and Hooley, Graham J. (2005). Market driven intangibles and sustainable performance advantages. IN: AMA Winter Educators' Proceedings. 2005-02-11 - 2005-02-14. (Unpublished)

Hooley, Graham J., Kasper, H., Bloemer, J. and Matear, S. (2005). Market positions and the relationship between market orientation and non-financial performance: the Dutch case. IN: European Marketing Academy Conference. 2005-05-01.

Tuominin, Matti, Matear, Sheelagh, Hyvonen, S., Rajala, Arto, Kajalo, S, Moller, K., Greenley, Gordon E. and Hooley, Graham J. (2005). Sharpening the edge of market driven intangibles and innovations. IN: World Marketing Congress Proceedings. 2005-07-01. (Unpublished)

Hyvonen, S., Tuominin, M. and Hooley, Graham J. (2004). How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets. IN: AMA Summer Educators' Conference 2004. 2004-08-06 - 2004-08-09. (Unpublished)

Tuominin, M., Hyvonen, S., Greenley, Gordon E. and Hooley, Graham J. (2004). Managing B-to-B value chains through relational marketing resources. IN: Australia and New Zealand Marketing Academy Confrerence 2004. 2004-11-29 - 2004-12-01.

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., M?ller, K., Kajalo, S., Greenley, Gordon E. and Hooley, Graham J. (2004). Market driven intangibles: Critical indicators for firm performance superiority in small open economies. IN: Australian and New Zealand Marketing Academy Conference 2004. 2004-12-04 - 2004-12-06.

Matear, S., Mitchell, A., Cadogan, J. and Hooley, Graham J. (2004). Resources, strategy and competitive positioning for small firms. IN: Australian and New Zealand Marketing Academy Conference 2004. 2004-12-04 - 2004-12-06.

Matear, S., Sajtos, L., Hooley, Graham J., Beracs, J. and Osborne, P. (2003). Competitive positioning of business to business firms - a three country comparison. IN: Academy of Marketing Annual Conference. 2003-07-01.

Theoharakis, Vasilis and Hooley, Graham J. (2003). Entrepreneurial and market orientation: Is there room for the product? IN: 10th EIASM International Product Development Conference. 2003-06-01.

Matear, S., Cadogan, J. and Hooley, Graham J. (2003). First steps towards an internationally invariant measure of firm performance. IN: Proceedings ANZMAC. 2003-01-01 - 2003-01-01.

Fonfara, K., Szczepanski, R., Beracs, J. and Hooley, Graham J. (2003). Marketing operations and company's success in Poland, Hungary and Great Britain. IN: Euromarketing Przedsiebiorstwo I Konsument W Perspektywie Integracji Europejskiej Symposium Proceedings. 2003-01-01 - 2003-01-01. (Unpublished)

Gabbott, M., Mavondo, F., Tsarenko, Y., Hooley, Graham J. and Greenley, Gordon (2003). Measurement invariance of marketing instruments: Implications for cross country studies. IN: Proceedings of Academy of Marketing Annual Conference. 2003-07-01.

Fonfara, K., Luczak, M., Hauke, A., Beracs, J. and Hooley, Graham J. (2003). Relationship marketing resources and company success in Poland, Hungary and Great Britain. IN: Materials of the IV International Marketing Symposium. 2003-01-01 - 2003-01-01.

Matear, S., Knightbridge, K. and Hooley, Graham J. (2002). Capabilities and competitive positioning of New Zealand firms: A preliminary analysis. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Beracs, J., Hooley, Graham J., Sajtos, L. and Matear, S. (2002). Marketing activities and business performance. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Beracs, J., Hooley, Graham J., Sajtos, L. and Keszey, T. (2002). Marketing resources and their measurement. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.

Cadogan, J.W., Hooley, Graham J., Douglas, S., Matear, S. and Greenley, Gordon E. (2002). Measuring marketing capabilities: A cross-national study. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Attia, S. and Hooley, Graham J. (2002). Which ingredients for which cake? Achieving sustainable competitive position. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.

Hooley, Graham J., Greenley, Gordon and Fahy, J. (2002). A scale for measuring marketing capabilities. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.

Greenley, Gordon E., Hooley, Graham J., Attia, S. and Fahy, J. (2001). Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle? IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.

Hooley, Graham J., Greenley, Gordon E., Fahy, J. and Cadogan, J. (2001). Market-focused resources, competitive positioning and firm performance. IN: Academy of Marketing Conference 2001. 2001-07-02 - 2001-07-04. (Unpublished)

Hooley, Graham J., Greenley, Gordon E., Cadogan, J., Muhlbacker, H. and Fahy, J. (2001). Towards a measure of marketing resource styles. IN: Proceedings ANZMAC Conference. 2001-12-01 - 2001-12-05. (Unpublished)

Book

Hooley, Graham J., Saunders, John A. and Piercy, Nigel F. (2005). Estratégia de marketing e posicionamento competivo. Financial Times/Prentice Hall.

Hooley, Graham J., Saunders, John A. and Piercy, Nigel F. (2001). Estratégia de marketing e posicionamento competitivo. Financial Times/Prentice Hall.

This list was generated on Sat Jan 19 01:03:34 2019 GMT.