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Number of items: 27.

Article

Hooley, Graham J. and Theoharakis, Vasilios (2008). Customer orientation and innovativeness:differing roles in new and old Europe. International Journal of Research in Marketing, 25 (1), pp. 69-79.

Perin, Marcelo Gattermann, Sampaio, Claudio Hoffmann and Hooley, Graham (2007). Impacto dos recursos da empresa na performance de inovação. RAE, 47 (4), pp. 46-58.

Tuominen, M., Hyvonen, S., Antilla, M., Kajalo, S., Rajala, A., Moller, K., Matear, S., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:resource positioning analysis in assessing firm profitability. Finanza Marketing E Produzione, 23 (3), pp. 78-86.

Theoharakis, Vasilios and Hooley, Graham J. (2003). Organizational resources enabling service responsiveness:evidence from Greece. Industrial Marketing Management, 32 (8), pp. 695-702.

Fahy, John, Hooley, Graham J., Beracs, Jozsef, Fonfara, Krzysztof and Gabrijan, Vladimir (2003). Privatisation and sustainable competitive advantage in the emerging economies of Central Europe. Management International Review, 43 (4), pp. 407-428.

Book Section

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Kajalo, S., Moller, K., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:Resource positioning analysis in assessing firm profitability. IN: Proceedings of the 34th EMAC conference. UNSPECIFIED.

Hooley, Graham J. (2002). Competitor analysis. IN: International encyclopedia of business and management. Warner, Malcom (ed.) London: CENGAGE.

Greenley, Gordon E. and Hooley, Graham J. (2002). Differences in marketing assets and capabilities among market leaders, challengers and followers. IN: Proceedings of the Academy of Marketing Annual Conference. Tynan, C. (ed.) UNSPECIFIED.

Hooley, Graham J. and Beracs, J. (2002). The impact of market-focused resource on business performance. IN: Market orientation in the modern economy. Beracs, József (ed.) New frontiers in marketing strategy . Budapest University of Economic Sciences and Public Administration.

Beracs, J. and Hooley, Graham J. (2002). The impact of marketing activities on business performance. IN: New Frontiers in Marketing Strategy. Beracs, J. (ed.) Hungary: Budapest University of Economic Sciences.

Hooley, Graham J. (2001). The future that has already happened! IN: Marketing: Concepts and strategies. Dibb, S.; Simkin, L.; Pride, W.M. and Ferrell, O.C. (eds) Houghton Mifflin.

Conference or Workshop Item

Tuominin, M., Tikkanen, H., Kajalo, S., Rajala, A., Moller, K., Matear, S. and Hooley, Graham J. (2005). Discovering social capital and value delivery in business markets: A multi-country research odyssey. IN: 2nd Asia IMP Group Conference. 2005-12-11 - 2005-12-14.

Matear, S., Sajtos, L., Hooley, Graham J., Beracs, J. and Osborne, P. (2003). Competitive positioning of business to business firms - a three country comparison. IN: Academy of Marketing Annual Conference. 2003-07-01.

Theoharakis, Vasilis and Hooley, Graham J. (2003). Entrepreneurial and market orientation: Is there room for the product? IN: 10th EIASM International Product Development Conference. 2003-06-01.

Fonfara, K., Szczepanski, R., Beracs, J. and Hooley, Graham J. (2003). Marketing operations and company's success in Poland, Hungary and Great Britain. IN: Euromarketing Przedsiebiorstwo I Konsument W Perspektywie Integracji Europejskiej Symposium Proceedings. 2003-01-01 - 2003-01-01. (Unpublished)

Gabbott, M., Mavondo, F., Tsarenko, Y., Hooley, Graham J. and Greenley, Gordon (2003). Measurement invariance of marketing instruments: Implications for cross country studies. IN: Proceedings of Academy of Marketing Annual Conference. 2003-07-01.

Fonfara, K., Luczak, M., Hauke, A., Beracs, J. and Hooley, Graham J. (2003). Relationship marketing resources and company success in Poland, Hungary and Great Britain. IN: Materials of the IV International Marketing Symposium. 2003-01-01 - 2003-01-01.

Matear, S., Knightbridge, K. and Hooley, Graham J. (2002). Capabilities and competitive positioning of New Zealand firms: A preliminary analysis. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Beracs, J., Hooley, Graham J., Sajtos, L. and Matear, S. (2002). Marketing activities and business performance. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Beracs, J., Hooley, Graham J., Sajtos, L. and Keszey, T. (2002). Marketing resources and their measurement. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.

Cadogan, J.W., Hooley, Graham J., Douglas, S., Matear, S. and Greenley, Gordon E. (2002). Measuring marketing capabilities: A cross-national study. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Attia, S. and Hooley, Graham J. (2002). Which ingredients for which cake? Achieving sustainable competitive position. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.

Hooley, Graham J., Greenley, Gordon and Fahy, J. (2002). A scale for measuring marketing capabilities. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.

Greenley, Gordon E., Hooley, Graham J., Attia, S. and Fahy, J. (2001). Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle? IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.

Hooley, Graham J., Greenley, Gordon E., Fahy, J. and Cadogan, J. (2001). Market-focused resources, competitive positioning and firm performance. IN: Academy of Marketing Conference 2001. 2001-07-02 - 2001-07-04. (Unpublished)

Hooley, Graham J., Greenley, Gordon E., Cadogan, J., Muhlbacker, H. and Fahy, J. (2001). Towards a measure of marketing resource styles. IN: Proceedings ANZMAC Conference. 2001-12-01 - 2001-12-05. (Unpublished)

Book

Hooley, Graham J., Saunders, John A. and Piercy, Nigel F. (2001). Estratégia de marketing e posicionamento competitivo. Brazil: Financial Times/Prentice Hall.

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