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Number of items: 15.

Hooley, Graham J. and Theoharakis, Vasilios (2008). Customer orientation and innovativeness:differing roles in new and old Europe. International Journal of Research in Marketing, 25 (1), pp. 69-79.

Perin, Marcelo Gattermann, Sampaio, Claudio Hoffmann and Hooley, Graham (2007). Impacto dos recursos da empresa na performance de inovação. RAE, 47 (4), pp. 46-58.

Tuominin, M., Tikkanen, H., Kajalo, S., Rajala, A., Moller, K., Matear, S. and Hooley, Graham J. (2005). Discovering social capital and value delivery in business markets: A multi-country research odyssey. IN: 2nd Asia IMP Group Conference. 2005-12-11 - 2005-12-14.

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Kajalo, S., Moller, K., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:Resource positioning analysis in assessing firm profitability. IN: Proceedings of the 34th EMAC conference. UNSPECIFIED.

Tuominen, M., Hyvonen, S., Antilla, M., Kajalo, S., Rajala, A., Moller, K., Matear, S., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:resource positioning analysis in assessing firm profitability. Finanza Marketing E Produzione, 23 (3), pp. 78-86.

Matear, S., Knightbridge, K. and Hooley, Graham J. (2002). Capabilities and competitive positioning of New Zealand firms: A preliminary analysis. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Hooley, Graham J. (2002). Competitor analysis. IN: International encyclopedia of business and management. Warner, Malcom (ed.) London: CENGAGE.

Greenley, Gordon E. and Hooley, Graham J. (2002). Differences in marketing assets and capabilities among market leaders, challengers and followers. IN: Proceedings of the Academy of Marketing Annual Conference. Tynan, C. (ed.) UNSPECIFIED.

Beracs, J., Hooley, Graham J., Sajtos, L. and Matear, S. (2002). Marketing activities and business performance. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Beracs, J., Hooley, Graham J., Sajtos, L. and Keszey, T. (2002). Marketing resources and their measurement. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.

Cadogan, J.W., Hooley, Graham J., Douglas, S., Matear, S. and Greenley, Gordon E. (2002). Measuring marketing capabilities: A cross-national study. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Attia, S. and Hooley, Graham J. (2002). Which ingredients for which cake? Achieving sustainable competitive position. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.

Hooley, Graham J. and Beracs, J. (2002). The impact of market-focused resource on business performance. IN: Market orientation in the modern economy. Beracs, József (ed.) New frontiers in marketing strategy . Budapest University of Economic Sciences and Public Administration.

Beracs, J. and Hooley, Graham J. (2002). The impact of marketing activities on business performance. IN: New Frontiers in Marketing Strategy. Beracs, J. (ed.) Hungary: Budapest University of Economic Sciences.

Hooley, Graham J., Greenley, Gordon and Fahy, J. (2002). A scale for measuring marketing capabilities. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.

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