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Number of items: 13.

Article

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Lings, Ian N. and Greenley, Gordon E. (2010). Internal market orientation and market/oriented behaviours. Journal of Service Management, 21 (3), pp. 321-343.

Lings, Ian N. and Greenley, Gordon E. (2005). Measuring internal market orientation. Journal of Service Research, 7 (3), pp. 290-305.

Tuominen, M., Hyvonen, S., Antilla, M., Kajalo, S., Rajala, A., Moller, K., Matear, S., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:resource positioning analysis in assessing firm profitability. Finanza Marketing E Produzione, 23 (3), pp. 78-86.

Combe, Ian and Greenley, Gordon E. (2004). Capabilities for strategic flexibility:a cognitive content framework. European Journal of Marketing, 38 (11-12), pp. 1456-1480.

Book Section

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Kajalo, S., Moller, K., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:Resource positioning analysis in assessing firm profitability. IN: Proceedings of the 34th EMAC conference. UNSPECIFIED.

Greenley, Gordon E. and Hooley, Graham J. (2002). Differences in marketing assets and capabilities among market leaders, challengers and followers. IN: Proceedings of the Academy of Marketing Annual Conference. Tynan, C. (ed.) UNSPECIFIED.

Conference or Workshop Item

Gabbott, M., Mavondo, F., Tsarenko, Y., Hooley, Graham J. and Greenley, Gordon (2003). Measurement invariance of marketing instruments: Implications for cross country studies. IN: Proceedings of Academy of Marketing Annual Conference. 2003-07-01.

Cadogan, J.W., Hooley, Graham J., Douglas, S., Matear, S. and Greenley, Gordon E. (2002). Measuring marketing capabilities: A cross-national study. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Hooley, Graham J., Greenley, Gordon and Fahy, J. (2002). A scale for measuring marketing capabilities. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.

Greenley, Gordon E., Hooley, Graham J., Attia, S. and Fahy, J. (2001). Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle? IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.

Hooley, Graham J., Greenley, Gordon E., Fahy, J. and Cadogan, J. (2001). Market-focused resources, competitive positioning and firm performance. IN: Academy of Marketing Conference 2001. 2001-07-02 - 2001-07-04. (Unpublished)

Hooley, Graham J., Greenley, Gordon E., Cadogan, J., Muhlbacker, H. and Fahy, J. (2001). Towards a measure of marketing resource styles. IN: Proceedings ANZMAC Conference. 2001-12-01 - 2001-12-05. (Unpublished)

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