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Number of items: 29.

Article

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Lings, Ian N. and Greenley, Gordon E. (2010). Internal market orientation and market/oriented behaviours. Journal of Service Management, 21 (3), pp. 321-343.

Fahy, John, Hooley, Graham, Greenley, Gordon and Cadogan, John (2006). What is a marketing resource? A response to Gibbert, Golfetto and Zerbini. Journal of Business Research, 59 (1), pp. 152-154.

Broderick, Amanda J., Mueller, Rene D. and Greenley, Gordon E. (2006). Applications of the behavioural homogeneity evaluation framework: the predictive ability of consumer involvement for international food market segmentation. International Review of Retail, Distribution and Consumer Research, 16 (5), pp. 533-557.

Greenley, Gordon E., Hooley, Graham J. and Rudd, John M. (2005). Market orientation in a multiple stakeholder orientation context:implications for marketing capabilities and assets. Journal of Business Research, 58 (11), pp. 1483-1494.

Lings, Ian N. and Greenley, Gordon E. (2005). Measuring internal market orientation. Journal of Service Research, 7 (3), pp. 290-305.

Hooley, Graham J., Greenley, Gordon E., Cadogan, John W. and Fahy, John (2005). The performance impact of marketing resources. Journal of Business Research, 58 (1), pp. 18-27.

Tuominen, M., Hyvonen, S., Antilla, M., Kajalo, S., Rajala, A., Moller, K., Matear, S., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:resource positioning analysis in assessing firm profitability. Finanza Marketing E Produzione, 23 (3), pp. 78-86.

Tsarenko, Yelena, Mavondo, Felix T., Gabbott, Mark, Hooley, Graham J. and Greenley, Gordon E. (2005). Trade-offs in customer-employee focus:Implications on boundary-spanning capabilities. Journal of Euromarketing, 14 (1/2), pp. 105-124.

Hooley, Graham J. and Greenley, Gordon E. (2005). The resource underpinnings of competitive positions. Journal of Strategic Marketing, 13 (2), pp. 93-116.

Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J. and Rudd, John M. (2004). Strategic planning differences among multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3), pp. 163-182.

Combe, Ian and Greenley, Gordon E. (2004). Capabilities for strategic flexibility:a cognitive content framework. European Journal of Marketing, 38 (11-12), pp. 1456-1480.

Greenley, Gordon, Hooley, Graham and Saunders, John (2004). Management processes in marketing planning. European Journal of Marketing, 38 (8), pp. 933-955.

Hooley, Graham J., Greenley, Gordon E. and Wong, Veronica (2003). Marketing: a history of the next decade. Journal of Marketing Management, 19 (5/6), pp. 517-522.

Hooley, Graham J., Fahy, John, Greenley, Gordon E., Beracs, József, Fonfara, Krzysztof and Snoj, Boris (2003). Market orientation in the service sector of the transition economies of central Europe. European Journal of Marketing, 37 (1/2), pp. 86-106.

Book Section

Kasper, H, Bloemer, J, Greenley, Gordon E., Hooley, Graham J. and Matear, S. (2006). Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria. IN: UNSPECIFIED Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) European Marketing Academy.

Tasrenko, Yelena, Mavonda, Felix T., Gabbott, Mark, Hooley, Graham and Greenley, Gordon (2005). Trade-offs in customer–employee focus:implications on boundary-spanning capabilities. IN: Marketing issues in Western Europe. Kaynak, Erdener and Jallat, Frédéric (eds) Abingdon (UK): Howarth Press.

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Kajalo, S., Moller, K., Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:Resource positioning analysis in assessing firm profitability. IN: UNSPECIFIED UNSPECIFIED.

Greenley, Gordon E. and Hooley, Graham J. (2002). Differences in marketing assets and capabilities among market leaders, challengers and followers. IN: Proceedings of the Academy of Marketing Annual Conference. Tynan, C. (ed.) UNSPECIFIED.

Conference or Workshop Item

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Moller, K., Kajalo, S., Greenley, Gordon E. and Hooley, Graham J. (2005). Market driven intangibles and sustainable performance advantages. IN: AMA Winter Educators' Proceedings. 2005-02-11 - 2005-02-14. (Unpublished)

Tuominin, Matti, Matear, Sheelagh, Hyvonen, S., Rajala, Arto, Kajalo, S, Moller, K., Greenley, Gordon E. and Hooley, Graham J. (2005). Sharpening the edge of market driven intangibles and innovations. IN: World Marketing Congress Proceedings. 2005-07-01. (Unpublished)

Tuominin, M., Hyvonen, S., Greenley, Gordon E. and Hooley, Graham J. (2004). Managing B-to-B value chains through relational marketing resources. IN: Australia and New Zealand Marketing Academy Confrerence 2004. 2004-11-29 - 2004-12-01.

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., M?ller, K., Kajalo, S., Greenley, Gordon E. and Hooley, Graham J. (2004). Market driven intangibles: Critical indicators for firm performance superiority in small open economies. IN: Australian and New Zealand Marketing Academy Conference 2004. 2004-12-04 - 2004-12-06.

Gabbott, M., Mavondo, F., Tsarenko, Y., Hooley, Graham J. and Greenley, Gordon (2003). Measurement invariance of marketing instruments: Implications for cross country studies. IN: Proceedings of Academy of Marketing Annual Conference. 2003-07-01.

Cadogan, J.W., Hooley, Graham J., Douglas, S., Matear, S. and Greenley, Gordon E. (2002). Measuring marketing capabilities: A cross-national study. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.

Hooley, Graham J., Greenley, Gordon and Fahy, J. (2002). A scale for measuring marketing capabilities. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.

Greenley, Gordon E., Hooley, Graham J., Attia, S. and Fahy, J. (2001). Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle? IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.

Hooley, Graham J., Greenley, Gordon E., Fahy, J. and Cadogan, J. (2001). Market-focused resources, competitive positioning and firm performance. IN: Academy of Marketing Conference 2001. 2001-07-02 - 2001-07-04. (Unpublished)

Hooley, Graham J., Greenley, Gordon E., Cadogan, J., Muhlbacker, H. and Fahy, J. (2001). Towards a measure of marketing resource styles. IN: Proceedings ANZMAC Conference. 2001-12-01 - 2001-12-05. (Unpublished)

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