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Number of items: 6.

Article

Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2017). Inferring corporate motives:how deal characteristics shape sponsorship perceptions. Journal of Marketing, 81 (5), pp. 121-141.

Hubert, Marco, Blut, Markus, Brock, Christian, Backhaus, Christof and Eberhardt, Tim (2017). Acceptance of smartphone-based mobile shopping:mobile benefits, customer characteristics, perceived risks and the impact of application context. Psychology and Marketing, 34 (2), pp. 175-194.

Woisetschläger, David M., Hanning, Debra and Backhaus, Christof (2016). Why frontline employees engage as idea collectors:An assessment of underlying motives and critical success factors. Industrial Marketing Management, 52 , pp. 109-116.

Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John and Marck, Michael (2016). Securing business-to-business relationships:the impact of switching costs. Industrial Marketing Management, 52 , pp. 82-90.

Evanschitzky, Heiner, Caemmerer, Barbara and Backhaus, Christof (2016). The franchise dilemma:entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance. Journal of Small Business Management, 54 (1), pp. 279-298.

Evanschitzky, Heiner, Ramaseshan, B., Woisetschläger, David M., Backhaus, Christof, Richelsen, Verena and Blut, Markus (2012). Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40 (5), pp. 625-638.

This list was generated on Tue Feb 19 00:54:44 2019 GMT.