Browse by Aston Author

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 4.

Article

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2021). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research, 124 , pp. 780-789.

Seegebarth, Barbara, Backhaus, Christof and Woisetschläger, David M. (2019). The Role of Emotions in Shaping Purchase Intentions for Innovations Using Emerging Technologies:A Scenario-based Investigation in the Context of Nanotechnology. Psychology and Marketing, 36 (9), pp. 844-862.

Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2017). Inferring corporate motives:how deal characteristics shape sponsorship perceptions. Journal of Marketing, 81 (5), pp. 121-141.

Hubert, Marco, Blut, Markus, Brock, Christian, Backhaus, Christof and Eberhardt, Tim (2017). Acceptance of smartphone-based mobile shopping:mobile benefits, customer characteristics, perceived risks and the impact of application context. Psychology and Marketing, 34 (2), pp. 175-194.

This list was generated on Tue Mar 19 03:43:32 2024 GMT.