Browse by Aston Author

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Jump to: 2017 | 2016 | 2012
Number of items: 6.

2017

Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2017). Inferring corporate motives:how deal characteristics shape sponsorship perceptions. Journal of Marketing, 81 (5), pp. 121-141.

Hubert, Marco, Blut, Markus, Brock, Christian, Backhaus, Christof and Eberhardt, Tim (2017). Acceptance of smartphone-based mobile shopping:mobile benefits, customer characteristics, perceived risks and the impact of application context. Psychology and Marketing, 34 (2), pp. 175-194.

2016

Woisetschläger, David M., Hanning, Debra and Backhaus, Christof (2016). Why frontline employees engage as idea collectors:An assessment of underlying motives and critical success factors. Industrial Marketing Management, 52 , pp. 109-116.

Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John and Marck, Michael (2016). Securing business-to-business relationships:the impact of switching costs. Industrial Marketing Management, 52 , pp. 82-90.

Evanschitzky, Heiner, Caemmerer, Barbara and Backhaus, Christof (2016). The franchise dilemma:entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance. Journal of Small Business Management, 54 (1), pp. 279-298.

2012

Evanschitzky, Heiner, Ramaseshan, B., Woisetschläger, David M., Backhaus, Christof, Richelsen, Verena and Blut, Markus (2012). Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40 (5), pp. 625-638.

This list was generated on Thu May 23 02:01:25 2019 BST.