Browse by Aston Author

2009

Leask, Graham; Scott, Jonathan and Irwin, David (2009). Do strategic groups play a role in the SME financing process? Working Paper. Aston University, Birmingham (UK).

2008

Leask, Graham (2008). Get more out. Pharmaceutical Market Europe, Online ,

2007

Leask, Graham (2007). Stop wasting marketing spend:learn to drive sales. Grocer, Online ,

Leask, Graham; Bissoondeeal, Rakesh and Binner, Jane (2007). Finding natural groups in data:an application to strategic group research. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2007). Isolating factors. Pharmaceutical Marketing, Online ,

2006

Leask, Graham (2006). Making sense of strategic choice:strategic groups and the classification of strategy. Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2006). Strategic group theory:review, examination and application in the UK pharmaceutical industry. Journal of Management Development, 25 (4), pp. 386-408.

2005

Leask, Graham (2005). Strategic groups, nationality and environmental change in the UK pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2005). Use of strategy framework to analyse competitive dynamics in the pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

2004

Leask, Graham (2004). Getting more out. Pharma Times ,

Leask, Graham (2004). Rules of engagement. Pharma Times ,

Leask, Graham (2004). Is there still value in strategic group research? Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2004). An application of strategic group theory to the UK pharmaceuticals industry. European Business Journal, 16 (1), pp. 1-9.

2003

Leask, Graham (2003). Go your own way. Pharmaceutical Marketing (Septem),

Leask, Graham (2003). Market levers. Pharma Times (March),

2002

Leask, Graham (2002). Open sesame dispensing doctors. Pharmaceutical Marketing (Decemb),

Leask, Graham (2002). Outperforming competitors. Pharma Times (Novemb),