Browse by Aston Author

Article

Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie and Martínez, Eva (2017). Brand Identity Management and Corporate Social Responsibility: an analysis from employees’ perspective in the banking sector. Journal of Business Economics and Management, 18 (2), pp. 241-257.

Buil, Isabel; De Chernatony, Leslie and Martínez, Eva La importancia de medir el valor de marca desde la perspectiva del consumidor:evidencia empírica en España y el Reino Unido. Revista de ciencias sociales, 19 (2), pp. 226-237.

Book Section

Glanfield, Keith; De Chernatony, Leslie and Suvatjis, Yannis (2016). My Brand? Your Brand? Or Our Brand?:Integrating Front-Line Employees Post an Acquisition. IN: Rediscovering the Essentiality of Marketing. Petruzzellis, L and Winer, R (eds) Rediscovering the Essentiality of Marketing . UNSPECIFIED.