Browse by Aston Author

2017

Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie and Martínez, Eva (2017). Brand Identity Management and Corporate Social Responsibility: an analysis from employees’ perspective in the banking sector. Journal of Business Economics and Management, 18 (2), pp. 241-257.

2016

Glanfield, Keith; De Chernatony, Leslie and Suvatjis, Yannis (2016). My Brand? Your Brand? Or Our Brand?:Integrating Front-Line Employees Post an Acquisition. IN: Rediscovering the Essentiality of Marketing. Petruzzellis, L and Winer, R (eds) Rediscovering the Essentiality of Marketing . UNSPECIFIED.