Browse by Aston Author

Article

Borland, Helen and Paliwoda, Stan (2011). Marketing responsibility in an era of economic and climatic challenge. Marketing Intelligence and Planning, 29 (1), pp. 49-62.

Borland, Helen (2009). Conceptualising global strategic sustainability and corporate transformational change. International Marketing Review, 26 (4-5), pp. 554-572.

Borland, Helen; Ambrosini, Véronique; Lindgreen, Adam and Vanhamme, Joëlle Building theory at the intersection of ecological sustainability and strategic management. Journal of Business Ethics, 135 (2), pp. 293-307.

Parkes, Carole and Borland, Helen Strategic HRM:transforming its responsibilities toward ecological sustainability - the greatest global challenge facing organizations. Thunderbird International Business Review, 54 (6), pp. 811-824.

Borland, Helen and Lindgreen, Adam Sustainability, epistemology, ecocentric business and marketing strategy:ideology, reality and vision. Journal of Business Ethics, 117 (1), pp. 173-187.

Book Section

Parkes, Carole; Borland, Helen; Nadisic, Thierry and Crawshaw, Jonathan (2014). HRM and the ethical organisation. IN: Human resource management. Crawshaw, Jonathan; Budhwar, Pawan and Davis, Ann (eds) Human resource development . London (UK): SAGE.

Borland, Helen (2012). Using science in business sustainability teaching and research. IN: Corporate social responsibility. Haynes, Katherine; Murray, Alan and Dillard, Jesse (eds) Abingdon (UK): Routledge.

Borland, Helen Conceptualising global strategic sustainability and corporate transformational change. IN: Sustainable development. Blewitt, John (ed.) Critical concepts in the environment, 4 . Routledge.

Parkes, Carole; Borland, Helen; Nadisic, Thierry and Crawshaw, Jonathan R HRM and the Ethical Organisation. IN: Human Resource Management. Crawshaw, Jonathan; Budhwar, Pawan and Davis, Ann (eds) SAGE.

Borland, Helen Modelling strategic sustainability: Antecedents and drivers for corporate change. IN: International marketing and business in CEE markets. Szmura-Tyc, Maja (ed.) Uniwersytet Ekonomiczny w Katowicach.